Bexley S.H.I.E.L.D. is working with the safeguarding partnerships in Greenwich and Lewisham on a joint campaign to promote resources and support services to parents who might be struggling to respond to their babies when they cry. The initial phase of the campaign – to identify some key resources (websites, organisations and apps) and signpost parents to these – has been completed and a web resource will be uploaded to each of the 3 safeguarding partnership websites in May 2021. More details will be shared next month including plans for phase 2 of the campaign.